Classic Nick Wed. – Nick Rocks: Video To Go
January 9, 2013
Nickelodeon’s answer to MTV came in the form of Nick Rocks Video To Go! Joe from Chicago hosted this half hour video show began airing in 1982 and ran until 1989 and featured pop and rock music videos. Veteran television composer Edd Kalehoff wrote the show’s theme song.
"Joe from Chicago" was / is really Joseph R. Piasek, formerly the director of programming and news of New York's WPIX-FM and currently on the faculty of New York University and SUNY Delhi.
Joe wrote and voiced Nick Rocks, which was produced by Andy Bamberger, for Nickelodeon. Joe was an original member of Nickelodeon's 1984 on-air launch team and remained a voice producer, writer, director, and consultant throughout most of Nickelodeon's (and Nick at Nite's) formative years, producing, scheduling, writing and performing the networks' "voiceover credits" and top-of-the-hour "pronouncements."
He has done similar work for Viacom's VH-1 and TNN. Joe's doctoral thesis chronicles Nickelodeon's childhood in the context of organizational learning. His earlier exploits in radio are revealed in Paul Colford's book "King of All Media: Howard Stern." Piasek is a co-founder and manager of WIOX radio in the Catskill Mountains, a wildly diverse, live, community radio station at 91.3FM in Roxbury (NY) and wioxradio.org.
Nick Jr. Rocks was a spin-off of Nick Rocks, a 30 minute Nickelodeon program that consisted of popular music videos. This program aired on Nick Jr. and was geared toward a younger audience.